Michael Boerner is a serial entrepreneur in Boise Idaho with over 27 years of experience founding and leading media and technology companies. He is responsible for raising over $24M in capital and is the architect of a number of enterprise video technologies enabling the intelligent organization and delivery of personalized and sequenced video engagement.
In this episode, he encourages physicians to think about how to make the important information they convey to patients memorable and how to reduce friction in behavior change.
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